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Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions
| Title | Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions |
| Publication Type | Conference Paper |
| Year of Publication | 2007 |
| Authors | Kim, Sora, Gi-Yung Koo, & Eric Haley |
| Conference Name | American Academy of Advertising |
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