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Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising
| Title | Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising |
| Publication Type | Conference Paper |
| Year of Publication | 2007 |
| Authors | Haley, Eric, Margie Morrison, & Ronald E. Taylor |
| Conference Name | AEJMC |
| Conference Location | Washington D.C |
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