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Cross-Media Marketing
| Title | Cross-Media Marketing |
| Publication Type | Book Chapter |
| Year of Publication | 2008 |
| Authors | Bates, Benjamin J. |
| Editor | Donsbach, W. |
| Book Title | International Encyclopedia of Communication |
| Pagination | pp. 1072-1076 |
| Publisher | Blackwell Publishing |
| City | Oxford, UK |
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