Cross-Media Marketing
Submitted by bjbates on June 19, 2008 - 2:05pm.
| Publication Type | Book Chapter | |
| Year of Publication | 2008 | |
| Authors | Bates, Benjamin J. | |
| Editor | Donsbach, W. | |
| Book Title | International Encyclopedia of Communication | |
| City | Oxford, UK | |
| Publisher | Blackwell Publishing | |
| Pages | pp. 1072-1076 |
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