The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness
Submitted by tbiswas on March 10, 2008 - 2:12am.
| Publication Type | Conference Paper | |
| Year of Publication | 2007 | |
| Authors | Lee, Yoon-Joo; Eric Haley | |
| Conference Name | American Academy of Advertising |
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