Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions
Submitted by tbiswas on March 10, 2008 - 2:09am.
| Publication Type | Conference Paper | |
| Year of Publication | 2007 | |
| Authors | Kim, Sora; Gi-Yung Koo; Eric Haley | |
| Conference Name | American Academy of Advertising |
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