Value Congruency Effects of Advertising on Attitude and Behavioral Intentions
Submitted by tbiswas on March 10, 2008 - 1:50am.
| Publication Type | Conference Paper | |
| Year of Publication | 2007 | |
| Authors | Kim, Sora; Eric Haley | |
| Conference Name | AEJMC | |
| Conference Location | Washington D.C |
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