Excellent Account Planning: What Award Winning Planning Cases Tell Us about Planning’s Utility in Advertising
Submitted by tbiswas on March 10, 2008 - 1:46am.
| Publication Type | Conference Paper | |
| Year of Publication | 2007 | |
| Authors | Eric Haley; Margaret Morrison; Ronald Taylor | |
| Conference Name | AEJMC | |
| Conference Location | Washington D.C |
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