Calendar Year 2006 Research

Carpenter, C., Holt, A., & Ware, L. Analyzing crisis communication responses of stakeholders: The "hidden epidemic" of childhood obesity and U.S. food marketing. Paper presented at the Southern States Communication Association, Dallas. (Top Student Paper in Public Relations Division).

Carpenter, C., Fondren, W., Loggins, G., & Xu, J. The impact of entertainment variables on broadcast news recall and enjoyment. Paper presented at the Broadcast Education Association Conference, Las Vegas. (Winner in Debut Category Paper Competition).

Carpenter, C., & Reichert, T. Stereotypes in advertising: An analysis of sex role portrayals of women and men over thirty years. Paper presented at the national convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco.

Fall, L.T. The Value of engagement: Factors influencing how students perceive their community contribution to public relations internships. Public Relations Review, 2(4), 407-415.

Fall, L.T. & Massey, J.E. The significance of crisis communication in the aftermath of 9/11: A national investigation of how tourism managers have re-tooled their promotional campaigns. Journal of Travel & Tourism Marketing, 19(2/3). 77-90. This article also appears in Tourism Crises: Management Responses and Theoretical Insight (Eric Laws and Bruce Prideaux, eds.) Binghamton, NY: Haworth Press.

Fall, L.T. Man or Mouse - Which is Better: Proctored or Online Exams? A Comparison of Test Scores Among a Graduate Public Relations Management Course. Paper presented at the national convention of AEJMC, San Francisco.

Fitzpatrick, K., & Palenchar, M. J. Disclosing special interests: Constitutional restrictions on front groups. Journal of Public Relations Research, 18(3), 203-224.

Haley, Eric and Robyn Blakeman. Tales of Portfolio Schools and Universities: Working Creatives' Views on Preparing Students for Entry-Level Jobs as Advertising Creatives, Journal of Advertising Education, 9(2), 5-13. The paper was also presented as the national conference of the American Academy of Advertising (AAA), Reno.

Haygood, Daniel. Building a Brand Architecture: How to Construct a Solid Foundation for Great Advertising. Paper presented at the national convention and published in Great Ideas for Teachers 2006 by AEJMC.

Haygood, Daniel and Cassandra Imfeld. The Big Ad Blog Bang: An Analysis of Advertising on the Blogosphere. Paper presented at the national conference of AAA, Reno.

Haygood, Daniel, Amanda Miller, and Cassandra Imfeld. Blog Ads Revisited: A Follow-Up Analysis of Advertising on Weblogs. Paper presented at the national convention of AEJMC, San Francisco.

Holt, A., & Carpenter, C. Children and Sports: Just Do It! or Not? An Investigation of the Relationship Among Children's Obesity and Media Use. Paper presented at the national convention of AEJMC, San Francisco.

Hoy, Mariea Grubbs and Margaret Morrison .What's Eating CARU About Kids' Food Advertising? An Exploratory Analysis of Recent CARU Food Advertiser Cases. Paper presented at the national convention of AEJMC, San Francisco

Hoy, Mariea Grubbs and J. Craig Andrews. Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard. Journal of Consumer Affairs 40(1), 64-89.

Hoy, Mariea Grubbs and May Lwin. Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites. Paper presented at the Marketing and Public Policy Conference, Long Beach, CA.

Johnson, E.A. Implications of Perceptual Bias on Voting Behaviors and Support for Restrictions on Political advertising in the Young Electorate. Paper presented at the annual meeting of the National Communication Association (NCA), San Antonio.

Johnson, E.A. & Avery, R.O. We're Professional Kiss-Assers: The MTVization of Public Relations in PoweR Girls. Paper presented at the annual meeting NCA, San Antonio.

Johnson, E.A., & Sallot, L.M. The gatekeeper interview assignment: Teaching public relations students how to write for the news media and to conduct media relations effectively. Journalism & Mass Communication Educator.

Kent, Kimberly, and Eric Haley. Family Communication Patterns of Adult Children of Bi-Polar Parents: A Qualitative Investigation. Paper presented at the 11th International Congress of the Association of Psychology and Psychiatry for Adults and Children, Athens, Hellas, Greece.

Kim, Sora and Roxanne Hovland. Differences in Gender Roles in Public Relations in South Korea. Paper presented at the national convention of AEJMC, San Francisco.

Kinser, K. & Fall, L.T. A Dr. Doolittle primer: Determining how America's zoos use public relations membership techniques as effective customer relationship marketing strategies. Services Marketing Quarterly 27(3), 91-114.

Krugman, Dean M., Morrison, Margaret and Yongjun Sung . Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective. Journal of Public Policy and Marketing, 25 (2), 197-211.

Lambert, Cheryl Anne, Eric Haley and Lisa Jahns. An Ethnographic Study Exploring how Students Make Decisions about Eating and Physical Activity: Stress and the Freshmen 15. Paper presented at the Obesity Society Annual Scientific Meeting, Boston.

Lariscy, R.A. & Johnson, E.A. Sources of Information for Health Journalists: Opportunities for Corporate Health Public Relations. Paper presented at the annual meeting of the NCA, San Antonio.

Lee, H., Lariscy, R.A., Tinkham, S., & Johnson, E.A. Comparison of Televised Political Advertising during the 2002 Korean Presidential Campaign and the United States Presidential Campaign Advertising Model. Paper presented at the annual meeting of AAA, Reno.

McMillan, S.J., Kim, J., McMahan, C., & Fall, L.T. Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. In Jeff Richards (Ed.), Proceedings of the American Academy of Advertising (pp. 222-231). Austin, TX: University of Texas.

McMillan, S.J. Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, Systems. In L. Lievrouw and S. Livingstone (Eds.). The Handbook of New Media, Updated Student Edition (pp. 205-229). London: Sage.

McMillan, S.J. The BHOP Bridge: How a Komen-Funded Program in Rural Appalachia Spans Professional and Personal Health Systems. Paper presented at the Susan G. Komen Breast Cancer Foundation Mission Conference, Washington, DC.

McMillan, Sally and Margaret Morrison. Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People's Lives. New Media & Society, 8 (1), 73-95.

Morrison, Margaret and Eric Haley . The Role of Account Planning in U.S. Advertising Agencies, Journal of Advertising Research, 46(1), 124-132.

Morrison, Margaret, Haygood, Daniel and Dean M. Krugman. Inhaling and Accelerating: Tobacco Motor Sports Sponsorship In Televised Automobile Races, 2000-2002. Sports Marketing Quarterly, 15 (1), 7-19. Palenchar,

M. J., & Heath, R. L. Responsible advocacy through strategic risk communication. In K. Fitzpatrick and C. Bronstein (Eds.). Ethics in public relations: What is responsible advocacy? (pp. 131-153). Thousand Oaks, CA: Sage.

Palenchar, M.J., Wright, E., & Lipscomb, S. Media coverage of chemical manufacturing accidents: Legal and medical representatives filling the crisis information void. Paper presented at the International Public Relations Research Conference, Miami.

Palenchar, M. J. A social, narrative approach to risk communication. Extending Palmlund's typology of risk roles. Paper presented at the annual meeting of the National Communication Association, San Antonio.

Palenchar, M. J., & Crisp, E. A. A new typology of risk communication process variables. Paper presented at the annual meeting of AEJMC, San Francisco.

Palenchar, M. J., & Heath, R. L. Strategic Risk Communication Campaigns: Some Insights from the Culmination of a Decade of Research. Paper presented at the annual meeting of the International Communication Association (ICA), Dresden, Germany. Top three paper.

Palmer, E., & Carpenter, C. Food and beverage marketing to children and youth: Trends and issues. Media Psychology, 8(2).

Sallot, L.M., & Johnson, E.A. To contact? Or not to contact? Investigating journalists' assessments of public relations subsidies and contact preferences. Public Relations Review, 32, 83-86.

Sallot, L.M., & Johnson, E.A. War and peace between journalists and public relations practitioners: Working together to set, frame and build the public agenda 1991-2004. Public Relations Review, 33.

White, Candace and Cheryl Ann Lambert. Creating a Cultural Definition of Public Relations: A Textual Analysis of The New York Times. Paper presented at the annual convention of AEJMC, San Francisco.

White Candace. When the Media are Used to Create a Crisis: Lessons in What Not To Do. Paper presented at the annual meeting of ICA, Dresden, Germany.