Yahoo! Inc.’s Reputation Management in China: A Case Study of Corporate Personality and Media Challenges
Submitted by mpalench on January 26, 2008 - 11:47pm.
| Publication Type | Conference Paper | |
| Year of Publication | 2008 | |
| Authors | Palenchar, M. J.; Freberg, K. | |
| Conference Name | International Conference on Corporate Reputation, Brand, Identity and Competitiveness |
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