Spring 2003 Messages (Adv. Majors)

MESSAGE 1 - Spring 2003

WELCOME BACK. Most spring semester classes are full. If you need a certain class, attend the first class meeting and see if a space becomes available for you.

BROACAST PRODUCTION. If you are interested in having a practicum in broadcasting production, send an email to the adv@utk.edu. account.

SALES ASSISTANT OPENING: WTNZ Fox 43 is currently looking for a sales assistant. Two years of general office experience a plus. Send letter and resume to 9000 Executive Park Drive, Building D, Suite 300, Knoxville, TN 37923; email sbeers@wtnzfox43.com or fax to 865/691-6770.

CALL FOR ENTRIES, 2003 STAR AWARDS -- Entries are now being accepted for the Student Talent Advertising Recognition (STAR) awards. You may enter work you have done as part of class assignments or other school related activities (such as the recent Ad Club Creative Contest), and we have had good success with students winning in the past. Students may submit as many entries as they wish, although an entry fee in the form of a cashier's check or money orders is required. These entry fees are nominal ($8 for a single entry and $12 for a campaign). There are a variety of categories in which you might enter your work: photography (both B/W & color), logo/trademark design, brochures, letterhead/stationary, newspaper or magazine ads, radio or TV ads (TV may be in either produced or storyboard format), direct mail, out of home, and interactive (such as Web site design). The deadline for entries is March 1st, 2003. For more information, see the information sheet located in the "Scholarships, Contests and Misc." binder located in the advertising office.

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MESSAGE 2 - Spring 2003

MISTAKES IN SUMMER TIMETABLE. Summer timetables are out and registration for summer school begins March 3. Take note of a mistake in the listing for advertising courses. Adv 360 WILL NOT BE OFFERED. However, ADV 450 WILL BE OFFERED Adv 450 will meet from 3:10 to 4:45 on TR in Com 208 for the full session. The instructor is Lisa Parente.

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MESSAGE 3 - Spring 2003

WELCOME to the new 17 Advertising majors admitted to the Departemnt on Wednesday.

SCHOLARSHIP DEADLINE is today, January 31, but scholarship applications will still be accepted next week. If you are interested, you can pick up a scholarship application in the Advertising office, along with the supplemental form that is required for Ad majors. You can also download the University application at http://web.utk.edu/%7Efinaid/newpage/retrn-transfr.html but come by the Department Office for the supplemental form. Supplemental forms should be returned to the Department of Advertising. University applications should be returned to the Office of Financial Aid.

MARK YOUR CALENDARS. The next Ad Club meeting will be held February 12 with more information to follow.

CAREER DAY. The Atlanta Ad Club is hosting its annual Career Day, a day long event for students to learn more about how to get a job in advertising and network with professionals to better prepare them for the real-world experience. Career Day is a great opportunity for students -- those graduating or just planning ahead -- to gain insight into the range of opportunities in advertising, learn tips on how to land the right job, and meet other college students who are facing the same challenges. This year's career day will be held Friday, February 28th. The deadline to register is February 21, 2003. For more details and to register, visit the Atlanta Ad Club's website at atlantaadclub.org

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MESSAGE 4 - Spring 2003

Ad Club of New York Summer Internship Program. You can see first hand what it takes to create an ad campaign, learn the intricacies of developing a brand strategy, map out a media plan, research a product category, or create a collateral package. The Advertising Club of New York offers a summer internship program that places 25-30 students in New York City ad agencies, marketing and publishing companies.

The Advertising Club of New York acts as a mentor during the program provides weekly seminars where you can learn about different facets of the industry and can have the opportunity to network.

Areas of possible internships are: Account Management, Creative, Media, Publishing and Account Planning

These internships are available to students at the undergraduate level, who will be a junior or senior the following year. All materials must be submitted by the LAST DAY OF FEBRUARY to:

The Advertising Club, 235 Park Avenue South, New York, NY 10003
Attention: Internship Coordinator

You can download the application and find out more information at: www.theadvertisingclub.org.

Click on the "Opportunities" button to find the Internship link.

Several past UTK ad students have been selected for this program!

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MESSAGE 5 - Spring 2003

HAPPY VALENTINE'S DAY TO ALL ADVERTISING MAJORS FROM THE FACULTY AND STAFF IN THE DEPARTMENT OF ADVERTISING.

NYC INTERNSHIP HOUSING: If you doing an internship in NYC this summer and are looking for housing, two good places to get information are:

Educational Housing Services, Inc., 145 West 57th Street, New York, NY 10019
(212) 977-9099

Ed Housing uses older hotels in Manhattan or Brooklyn Heights and converts them into dorms, fully furnished with TV and fridge. They are a bit cheaper than NYU.

NYU Summer Housing Office (212) 998-4621

NYU rents space in various dorms/apartments in Manhattan.

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HERE'S INFO ABOUT A NYC INTERNSHIP TO GO WITH THE HOUSING INFORMATION:

Blue Worldwise in NY is looking for summer interns. If you are interested, apply online at 222.edelman.com. Dowload the paperwork and send a hard copy to the appropriate office of interest. For NY forward to: Robert Ambrose Executive at Edelman, 1500 Broadway, New York City, NY 20036

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MESSAGE 6 - Spring 2003

FALL SEMESTER MANDATORY ADVISING will be held on Wednesday, March 5, at 4 p.m. in Room 208 Communications Building. You must attend this advising session in order to be eligible to register for fall classes.

SUMMER INTERNSHIPS WITH BOHAN IN NASHVILLE. Bohan, a Nashville advertising agency, will offer paid summer internships in account services, creative, media, and public relations. A representative from Bohan will be on campus Tuesday, April 1, to interview applicants. To apply for an internship, bring a copy of your resume and a letter of interest addressed to Dr. Ron Taylor, Head, Department of Advertising,476 Communications Building, CAMPUS, no later than Noon, Wednesday, March 12. Your letter should be only three to four paragraphs long and should indicate which area(s) you are interested in being an intern in: account services, creative, media, or public relations. Interns will be responsible for finding and paying for their housing during the summer.

If you live in or within commuting distance of Nashville, this is an excellent opportunity.

SCRIPPS-HOWARD SUMMER INTERNSHIP WITH THE NEWS-SENTINEL.The Department of Advertising is coordinating the selection of a Scripps-Howard inern to work in the retail advertising department of the Knoxville News-Sentinel this summer. The intern will receive a grant of $2,500 for the summer and upon successful completion of the internship will receive a scholarship of $1,000 awarded by the News-Sentinel. To apply for the internship, submit a copy of your resume and a letter of interest in the Department Office no later than Noon, Tuesday, March 11. Address your letter to Dr. Ron Taylor, Head, Department of Advertising, 476 Communications Building, CAMPUS. This internship is full-time for the summer and the selected intern will need access to a car. Applicant names and applications will be forwarded to the News-Sentinel Human Resources office, and the staff there will schedule interviews. Remember to submit your letter and resume to the Department office, not to the News-Sentinel.

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MESSAGE 7 - Spring 2003

FALL REGISTRATION is now underway. Be sure to register on your first available date in order to improve your chances of getting the courses you want. If you have difficulty getting into an advertising class or Journ 280 for Fall semester, send an email to adv@utk.edu and we'll try to help you out.

THERE'S BEEN A CHANGE IN THE BALLOTING PROCEDURE for student selection of the College's Outstanding Teacher, Lecturer, and Graduate Teaching Associate. Rather than ballots being passed out in class, balloting will occur in the College Reading Room (302 Comm) from 8 a.m. to 5 p.m. on Wednesday, April 2, and Thursday, April 3. Be sure to stop by the Reading Room on one of these two days and cast votes for your favorite teacher, lecturer, and graduate teaching associate.

CONGRATULATIONS TO:

--Josh Fahley, winner of a Gold Star Award for his WD-40 single medium ad campaign, in AAF District 7 competition

--Sally Smitherman, April Watson, Curtis Rose, Amber Thompson, Jacob Clark, Carol Steil, Jenny Vernon, Amanda Greer, and Aaron Pedigo--who, along with Faculty Advisor Dr. Margaret Morrison, will represent the University of Tennessee in AAF District 7 Competition in Gulf Shores, AL, April 10-12, 2003

--The Department of Advertising Faculty who have been ranked No. 5 nationwide for research productivity over the past 20 years. The Department's rise to national prominence began when many of its current majors were toddlers!

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MESSAGE 8 - Spring 2003

ARE YOU HAVING DIFFICULTY scheduling Journalism 280 (Graphics) for fall semester? If so, please send an email to the adv@utk.edu account that says "I need 280 this fall" and type your name. The Department will attempt to get more sections offered if there is demand for them.
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MESSAGE 9 - Spring 2003

FINAL EXAMS: Good luck to all the advertising majors as the final exam period approaches.

CONGRATULATIONS TO THE 43 advertising majors who will graduate on May10. This is the last group of students to graduate from the Department of Advertising. Effective July 1, the Department of Advertising and the public relations program will be combined administratively to form a School of of Advertising and Public Relations within the new College of Communication and Information. The advertising curriculum and major will remain very much the same.

INTERNSHIP IN ATLANTA: The Titan Network is a high-impact marketing firm that increases market share and margin for our clients around the world. The Titan Network is comprised of three components: Titan Communications Group, a full-service public relations firm, Titan Advertising Group, a full-service advertising agency, and Titan Consulting, a business development and consulting group. The Titan Network was formed in January 2001 by former CEOs, heads of large advertising and public relations agencies (i.e. Cohn & Wolfe and Young & Rubicam), corporate marketing managers, venture capitalists, attorneys and diversity experts.

The company needs a summer intern to work on client account teams as well as administrative roles that help in the understanding of how a marketing firm works. Responsibilities will include media monitoring, market and company research, media list development, team project work, some writing and some media pitching. Responsibilities can grow depending on capabilities of the intern. Great opportunity for professional knowledge growth as well as an energetic and business-savvy working environment.

Compensation: Paid position, minimum of 25 hours a week

Contact: Ginger Morris
gmorris@ttnllc.com
678.332.5200

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MESSAGE FROM THE DEAN AND JOB FAIR

MESSAGE FROM THE DEAN: As you are aware, the College has gone through some significant changes in the past few months. We are now the Collegeof Communication and Information, and we are have four separate schools: the School of Advertising and Public Relations, the School of Communication Studies (Speech Communication is in this school), the School of Information Sciences, and the School of Journalism and Electronic Media (i.e., Broadcasting). The new organization should be beneficial for all of us--especially our students. While our curricula will undergo some changes in the future, this should not affect your academic programs. If you are planning to graduate under any catalog prior to the one that will be published next year (2003-2004), you will have a grace period during which your program will remain the same. If you have any questions or concerns about your graduation status or your program of study, please come to see me, Betty Bradley, Director of Advising, or your advisor. We are making every effort to assure that this will be a smooth transition for all concerned.

We are in the process of ordering benches for the hallways on the third floor of the building. We will also add a new display case and bulletin board. I am unsure of the time these will be installed since the Physical Plant will schedule them as they have time. Your DSAC (Dean's Student Advisory Council) as well as your SGA representatives have been extremely helpful this year. Their recommendations and support have been excellent, and I am grateful for their help.

For those of you who are graduating in May, we are planning a reception for you and your families immediately after the graduation excercise. You will receive more information about this event in the near future. We welcome an opportunity to congratulate you and to meet your families.

We are very proud of our students, and we thank you for being a part of the College.

Faye D. Julian, Interim Dean

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JOB FAIR: The Department of Student Publications will be hosting two events in the coming weeks to recruit for employment opportunities within the three publications. Most positions are paid and are available to all majors with or without previous work experience. Positions available will begin either summer or fall semester.

The JOB FAIR will be held Wednesday, March 26 from 10 a.m. to 3 p.m. in the University Center Rooms 223-224. Current staff members from The Daily Beacon, The Volunteer Yearbook and the Phoenix Literary Magazine will be available to answer questions about the publications and the various types of positions available. If you are unable to attend the Job Fair, please feel free to attend our OPEN HOUSE on Friday, April 4 from 12 noon to 3 p.m. During this event, you will be able to talk with members of our staff and tour our facilities, as well as learn more about available jobs.

POSITIONS AVAILABLE INCLUDE:

Writers
Editors, Section Editors
Page Designers, Publication Designers
Advertising Sales, Retail and Classified

Applications will be available during both the JOB FAIR and the OPEN HOUSE, or at our office, 5 Communications building. The deadline for all applications will be Wednesday, April 9, 2003. Should you need additional information, please call 974-5206.

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OMD AND POSITION OPENINGS

Below are the entry level positions OMD has available.  I pulled the details from our HR site.  Please mention or forward to any students who might be interested.  If they have questions about these positions have them give me a call.  My contact info is at the bottom of this email.

LA candidates can also ask me questions about that marketplace as I used to work in LA.

Brad Brown
Associate Director of Strategy
OMD Chicago
200 East Randolph Street
Chicago, IL 60601
312-324-7033
brad.brown@omd.com

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NEW YORK

Assistant Analyst - Positions open on four teams:  Clorox (2), Kmart, Nissan:

Entry level position(s) incorporating the following duties:

·    Generate and maintain documentation

·    Interface with Traffic, Accounting/Estimators, Client Media personnel and Networks

·    Estimate, negotiate, and utilize resource materials

Assistant Media Strategist –Position open on four teams:  (2) GE, Office Depot, Kmart:

Entry level position(s) incorporating the following duties:

·    Work closely with the Strategists in developing and maintaining media plans

·    Generate documentation to support the media recommendation

·    Learn media terminology, strategy and theory - update flowcharts, maintain creative orders, check estimates and deal with billing discrepancies, coordinate meetings, assemble media kits, assist with rate negotiations, and develop relationships with sales representatives

Assistant Entertainment Marketing Analyst

·    This person functions as the support person for the Entertainment Marketing group's assignments, which span the entire OMD client roster. The entry level position provides someone with a platform to establish an expertise in media/non-media based promotions, execution of multi-tiered integrated deals, theatrical tie-ins, product placement and original program production.

·   Partner  w/OMD Buying/Planning/Research teams to generate and execute client-specific promotional platforms

·   Stay current with entertainment based programming/promotional opportunities

·   Understand OMD's client marketing needs/objectives in order to (1) Pair w/established product or (2) Create custom product

Serve as the liaison w/network and studio marketing/sales teams

·  Maintain a working knowledge of on-site event management

If someone you know may be interested in any of the above positions, please have them send a cover letter, resume and salary expectations to jobseast@omd.com. Make sure your candidate references your name in their email so you receive credit for the employee referral.

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Los Angeles Office:

Assistant Interactive Strategist – Nissan/Infiniti Team: 

Entry level position which will incorporate duties including: Assisting with research projects and media plans, coordinating meetings, monitoring current campaigns, pulling monthly traffic reports, assisting with rate negotiations, and developing relationships with web site representatives.  Candidates should have working knowledge of online media, experience in analyzing media performance, and have a track record of setting and achieving metrics.  The job requires that one is extremely well organized, detail oriented, able to meet deadlines, and proactive.

Assistant Media Strategist –Position open on three teams: Infiniti, Nissan, and Apple:

Entry level position(s) incorporating the following duties: Assisting with research projects and media plans, updating flowcharts, maintaining creative orders, checking estimates and dealing with billing discrepancies, coordinating meetings, assembling media kits, assisting with rate negotiations, and developing relationships with magazine representatives. Prior experience (full time employee or internship) within the field of media and/or advertising preferred.

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If someone you know may be interested in any of these positions, please have them send a cover letter, resume and salary expectations to Alison Markatos at jobswest@omd.com.