Spring 2004 Messages (Adv. Majors)

ADVERTISING MESSAGE 1 - Spring 2004

There has been some confusion regarding the supplemental form required by the school for scholarship applications. If you are applying for a scholarship, you MUST fill out the supplemental scholarship form.

Some of the older supplemental forms has a different web site address, and indicated the forms were not needed. THIS IS NOT CORRECT. YOU MUST FILL OUT THE SUPPLEMENTAL SCHOLARSHIP FORM IN ORDER TO HAVE A COMPLETED APPLICATION. The school has these forms, and they are also located on our web site at http://web.utk.edu/~adv/AdvSupplemental.html.

Please bring the supplemental form to our school and take the scholarship form to the Bursar's Office for processing.

-----------------------------------------------------------------------------------------
Message 2

CALL FOR ENTRIES, 2004 STAR AWARDS -- Entries are now being accepted for the Student Talent Advertising Recognition (STAR) awards. You may enter work you have done as part of class assignments or other school related activities, and we have had good success with students winning in the past. Students may submit as many entries as they wish, although an entry fee in the form of a cashier's check or money orders is required. These entry fees are nominal ($8 for a single entry and $12 for a campaign). There are a variety of categories in which you might enter including: photography (both B/W & color), logo/trademark design, brochures, letterhead/stationary, newspaper or magazine ads, radio or TV ads (TV may be in either produced or storyboard format), direct mail, out of home, and interactive (such as Web site design). The deadline for entries is March 4th, 2004. For more information, see the information sheet in the "Scholarships, Contests and Misc." binder located in the advertising office.

JAN GARDNER MEMORIAL SCHOLARSHIP: Applications for the District 7 Jan Gardner Memorial Scholarship are now being accepted. Several scholarships are available, ranging from $250 to $1,000. To qualify you must be a Junior and advertising major, have a GPA of 3.0 or higher, have demonstrated leadership abilities and be a member of Ad Club. Applications must be received by Thursday, February 27, 2004. For more information see the attached application.

PAID MEDIA INTERNSHIP AVAILABLE: Carat U.S., one of the industry's largest media planning and buying agencies, is offering an internship for the summer. Students will have the opportunity to see how the media side of advertising works. Interns will spend two weeks in each department (Spot, Traffic, Direct Response, Print, and Account Services) at one of the leading media agencies in Chicago. Accounts include Hyundai, Papa John's Pizza and Orbitz travel to Adidas, Kia, and AOL. The internship is paid, and to sweeten the deal, you'll get a lot of tickets to Cubs games. For more information contact our alum, Jake Clark, at jacob.clark@carat.com.

For more information, see the attached Powerpoint file.
-------------------------------------------------------------------------------------
MESSAGE 3

WELCOME to the 26 new Advertising majors accepted into the program last week.

AD CLUB: Anyone interested in joining Ad Club can do so this week. There are forms in Comm. room 476 in the Ad Club mailbox. Dues for this semester is $30. Your money and information must be turned in by Friday, February 6. Our next meeting is Wednesday, February 11 at 6:00 in Comm. room 314. If anyone has questions, contact Brooke Mason at amason4@utk.edu

American Advertising Federation- UT Chapter President

NEW YORK INTERNSHIP OPPORTUNITY: It's time to apply for the Ad Club of New York's summer internship program. The ACNY offers internships in Account Management, Account Planning, Creative, Media, Production and Publishing. The internship program places 25-30 students in New York City ad agencies, marketing and publishing companies for the summer of 2004. The Ad Club acts as a mentor during the program providing weekly seminars to learn about different facets of the industry and the opportunity to network. The program is 10 weeks and is paid.

Deadline for application is February 28th. Go to www.theadvertisingclub.org/prog_internships.html for information and an application. Don't wait. Apply now.

-----------------------------------------------------------------------
MESSAGE 4

IMPORTANT INFORMATION REGARDING SUMMER SCHOOL: There are several mistakes in the printed Timetable of Classes for Summer School. The mistakes should be corrected in Circle Park Online when summer registration opens on March 1. You do not have to attend an advising session in order to register for summer school. Keep in mind that for a summer session class to "make" there must be a minimum enrollment of 12 students. Here are the correct offerings of summer classes that are of greatest interest to advertising and public relations students.

1st session
Journalism 280, Comm Graphics, 9:45-11:45, MTWRF
Adv 380, Professional Seminar, 4:45-7:00 MW
PR 270, Principles, 9:45-11:15, MTWRF
PR 320, PR Comm, 9:45-11:15, MTWRF

Full term
Adv 340, Ad Research, 9:45-11:15, TR
Adv 450, Adv Management, 11:45-1:15, TR
Adv 470, Adv Campaigns, 11:45-1:15, TR

2nd session
No classes scheduled for second session only.

We recommend that you check the on-line version of the summer timetable for changes that may be made in the courses offered by other departments.

IMPORTANT INFORMATION REGARDING MINITERM. Registration for miniterm also opens on March 1. Classes of interest include Adv 250, Adv 480, and Journ 280. There is not a printed timetable for miniterm. You will need to access the miniterm schedule at Circle Park Online. You can do that now.

------------------------------------------

Ad Club Meets Miami Ad School - Wed. February 11, 6 p.m., COM 314

Interested in copywriting, art direction, interactive design, photo design, or account planning? Then come see what the Miami Ad School has to offer you.

Sandy Hollander of the Miami Ad School will be here Wednesday, February 11, at 6 p.m. in Communications 314 to talk to UT students. In addition to talking about the Miami Ad School, she will discuss what agencies look for in young talent, what creative directors want to see in a portfolio, how to put a portfolio together and how to target and land a job with agencies that are producing the best work.

The Miami Ad School is a two-year portfolio program focused on the creative side of the advertising industry. Miami Ad School students already have their undergraduate degrees and are at the Miami Ad School to put together their books for copywriting, art direction, interactive design, graphic design, and photo design.

Additionally, the School offers a three month program in account planning.

Miami Ad School graduates have won countless national and international awards and are working at some of the top advertising and design agencies in the world.

UT advertising graduate Natalie Pless is currently attending.

Come see if the Miami Ad School should be in your future.

----------------------------------------------------------------------------------
MESSAGE 5

REMINDER: YOU'RE INVITED TO ADV 470 PRESENTATIONS, Thursday, March 4, at the Black Cultural Center: Come see what ideas teams have come up with to make Florida the premiere vacation destination for the U.S. If a presentation is in progress, you won't be allowed to enter the room, so use the following schedule to plan accordingly.

5:30-6:00pm -- Red Eye Solutions

6:10-6:40pm -- Raisins and Steaks

6:50-7:20pm -- Creative Asylum

7:30-8:00pm -- Prime 9 Advantage

Immediately after the last presentation, the judges will confer and then announce which team "won" the account. This team will represent UT in District 7 competition. Hope to see you there.

REGISTRATION FOR MINITERM AND SUMMER SESSION is building very slowly. Those who want to attend during these sessions should go online and register today.

For students currently enrolled in Adv 360 and who made repeated pleas for Adv 450 to be on the summer schedule, the current enrollment is zero. This class will be cancelled if there is no enrollment in the near future.

Please note that the Adv 380 section scheduled for Miniterm is for PUBLIC RELATIONS STUDENTS ONLY. The section of Adv 380 scheduled for first session of summer school is for ADVERTISING MAJORS ONLY

------------------------------------------------------------------------------------------
MESSAGE 6

REMINDER: GROUP ADVISING FOR ADVERTISING MAJORS: Group advising for all advertising majors will be held on Wednesday, March 17. There will be two sessions: one at 12:00 Noon and one at 4 p.m. Both sessions will be held in Com 208. You may attend either session; however, students whose last names begin with the letters A-L should come to the noon session, if possible, and students whose last names begin with the letters M-Z should come to the 4:00 pm session.

Please bring a list of courses you intend to take summer and fall semesters. If you plan to graduate in fall semester, please bring a copy of your transcript and your DARS report if you have questions about meeting graduation requirements.

DAILY BEACON OPENING: The Daily Beacon is again accepting applications for Advertising Sales Representatives for summer and fall semester 2004. If you have an interest in either of the following, the Beacon would like to hear from you.

-Create advertising campaigns for a daily newspaper

-Sell newspaper space to local and regional clients

-Enhance your communication and customer service skills

-Earn a commission plus bonus

-Work 20 hours per week between the hours of 8am and 5pm

Applications are available in 11 Communications Building. Interviews will be held April 5th-14th, 2004. Training will be held May 24-27 for summer; August 9-13 for fall.

If you would like to learn more about these positions you can visit the Beacon during its annual Job Fair on March 23rd from 10am-3pm in room 226-227 of the UC. Or contact them by email beaconads@utk.edu, phone 974-5206, or stop by their office.

----------------------------------------------------------------------------------------------
MESSAGE 7

SCRIPPS-HOWARD SUMMER INTERNSHIP WITH NEWS-SENTINEL, FOR ADVERTISING MAJORS ONLY. The School of Advertising and Public Relations is coordinating the selection of a Scripp-Howard intern to work in the retail advertising department of the Knoxville News-Sentinel this summer. The intern will receive a grant of $2,500 for the summer and upon successful completion of the internship will receive a scholarship of $1,000 awarded by the News-Sentinel. To apply for the internship, submit a copy of your resume and a letter of interest in the School Office NO LATER THAN NOON, THURSDAY, APRIL 8. THIS IS A VERY SHORT DEADLINE. Address your letter to Dr. Ron Taylor, Director of the School of Advertising and Public Relations, 476 Communications Building, CAMPUS. The internship is full-time for the summer and the selected intern will need access to a car. Applicant names and applications will be forwarded to the News-Sentinel Human Resources office, and the staff there will schedule interviews. Only students who have been formally admitted to the advertising major are eligible to apply. REMEMBER: DEADLINE is THURSDAY NOON, APRIL 8.

----------------------------------------------------------------------------------
MESSAGE 8

PAID INTERNSHIP OPPORTUNITY: North Star Destination Strategies has an opening for a summer and a fall intern position, and is currently interviewing interested candidates. North Star Destination Strategies is a marketing consulting firm that specializes in helping small to mid-size destinations in identifying and developing their brand through research, strategic planning and creative implementation. The available position will allow students to help develop marketing and communication strategies.

The internship will require the student to be available at least 20 hours per week (Monday through Friday). Pay is $8 per hour. In some cases, weekend travel may be necessary. Responsibilities include: Assisting the President, Marketing Coordinator and Marketing Manager with daily tasks, consumer profiling, tracking and monitoring projects and data entry and analysis.

Interested candidates should send a resume and cover letter to: Jeremi Griggs, Marketing Services Manager, North Star Destination Strategies, 115 11th Avenue South, Nashville, TN 37203

-----------------------------------------------------------------------------------------
MESSAGE 9

MORE INFORMATION ABOUT SUMMER INTERNSHIPS AND FALL REGISTRATION

GREENVILLE (SC) ADVERTISING CLUB INTERNSHIPS. The Greenville Ad Club offers two summer internships, one with the Leslie Agency and one with Hunter Advertising. Interns receive a $1,000 scholarship following completion of the internship. Students must be rising seniors. Application deadline is Friday, April 30. Application forms are available in the School of Advertising and Public Relations office, 476 Com.

NORTH STAR DESTINATION STRATGEGIES WILL BE ON CAMPUS, FRIDAY, APRIL 16 TO NTERVIEW FOR TWO INTERNSHIPS IN NASHVILLE. Samara Hughes, a 2003 advertising graduate, will be on campus on Friday, April 16, to discuss these internships with interested students. Information regarding the internships was previously distributed and is reprinted below. If you are interested in attending the group session at 10 a.m. on Friday, April 16, in the School office, send an email message to adv@utk.edu. by Wednesday Noon, April 14. Bring your resume to the group session on Friday.

North Star Destination Strategies is a marketing consulting firm that specializes in helping small to mid-size destinations in identifying and developing their brand through research, strategic planning and creative implementation. The available position will allow students to help develop marketing and communication strategies. The internship will require the student to be available at least 20 hours per week (Monday through Friday). Pay is $8 per hour. In some cases, weekend travel may be necessary. Responsibilities include: Assisting the President, Marketing Coordinator and Marketing Manager with daily tasks, consumer profiling, tracking and monitoring projects and data entry and analysis.

INFORMATION REGARDING FALL REGISTRATION.

ADDITIONAL SPACE HAS BEEN MADE AVAILABLE IN Advertising 360 (Media) and in Advertising 450 (Management). If you have been unable to register for these classes, please try again. IF YOU ARE HAVING DIFFICULTY ENROLLING IN ANY OTHER ADVERTISING CLASSES, please send an email to adv@utk.edu stating the course you need to enroll in and your social security number. FOR ANY COURSE THAT IS NOT AN ADVERTISING OR PUBLIC RELATIONS CLASS, YOU WILL NEED TO CONTACT THE HOME DEPARTMENT FOR THAT COURSE.

---------------------------------------------------------------------------------------
MESSAGE 10

INTERSHIP/EMPLOYMENT OPPORTUNITY: Media Directions Advertising, Inc. has an immediate opening for a 40-hour/week summer internship (PAID). Must have working knowledge of Excel and Microsoft Word and be interested in media planning and buying, be Junior or Senior status and possess a driver's license. Will consider a 20-hour/week part-time position as bridge to the full time summer internship.

Resumes should be emailed to: Carey Merz Executive VP/COO -- carey@mdadv.com

Please vote for the Outstanding Graduate Teaching Associate: The College of Communication and Information offers an annual award to the graduate teaching associate who does the best job of teaching. This award is determined by the students. Below is a list of current GTAs. Please vote for the one you think deserves the award. The deadline for voting is Thursday, April 15 at noon. Thanks for helping us honor a top teacher.

Karen L. Adams, Linda P. Jurczak, Catherine E. Crawley, Chioma N. Marbrey, Amy R. Drews, Tiffany J. Shoop, Maria I. Fontenot, Janet C. Tate, Kristin N. Haun, Larry S. Taylor

Please send your response to Diana King at diking@utk.edu.

-------------------------------------------------------------------------
SPECIAL MESSAGE FOR SENIORS GRADUATING IN FALL

If you have a class conflict between Advertising Campaigns class and the Buyer Behavior class (Marketing 310) you may substitute any upper division class in the College of Business for your buyer behavior class. You will need to file a petition with your faculty advisor.  Among your options are upper division courses in Economics (5 of 6 sections of Econ 311 have openings as of 5/12/04), Statistics and Business Administration. If you are enrolled in Adv 450 for Fall and have not taken the buyer class, consider taking it this fall rather than waiting until your last semester.  You never know when a conflict may arise.