Management, Research & Budgeting in Promotion
Submitted by mwirth on August 27, 2007 - 1:36pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2006 | |
| Authors | Wirth, Michael; Rizzuto, Ron | |
| Editor | Eastman, Susan Tyler; Ferguson, Douglas A.; Klein, Robert A. | |
| Book Title | Media Promotion and Marketing | |
| City | Boston, MA | |
| Publisher | Focal Press | |
| Pages | 99-125 | |
| Edition | 5th | |
| Language | eng | |
| Key Words | Knowledge/Organizational Management; Electronic Media |
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