Identifying Influentials: Development of the Connector, Persuader, and Social Maven Scales
Submitted by mkotowsk on August 27, 2007 - 1:36pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2006 | |
| Authors | Boster, F. J.; Kotowski, M. R.; Andrews, K. R. | |
| Conference Name | annual meeting of the National Communication Association | |
| Conference Location | San Antonio, TX |
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