The Effectiveness of an Altruistic Appeal in the Presence and Absence of Favors
Submitted by mkotowsk on August 27, 2007 - 1:36pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 2001 | |
| Authors | Boster, F. J.; Fediuk, T. A.; Kotowski, M. R. | |
| Conference Name | annual meeting of the National Communication Association | |
| Conference Location | Atlanta, GA |
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