The effectiveness of an altruistic appeal in the presence and absence of favors
Submitted by mkotowsk on August 27, 2007 - 1:36pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 2001 | |
| Authors | Boster, F. J.; Fediuk, T. A,; Kotowski, M. R. | |
| Journal Title | Communication Monographs | |
| Pages | 340-346 |
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