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Advertising hate on the internet

in
Publication Type  Book Chapter
Year of Publication  2007
Authors  Waltman, M.; Haas, J.W.
Editor  Schumann, David; Thorson, Esther
Book Title  Internet advertising: Theory and research
City  Mahwah, NJ
Publisher  Lawrence Erlbaum & Associates
Pages  397-427
Language  eng
Key Words  Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Advertising