Comparison of Televised Political Advertising during the 2002 Korean Presidential Campaign and the United States Presidential Campaign Advertising Model
Submitted by ejavery on August 27, 2007 - 1:35pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2006 | |
| Authors | Lee, H.; Lariscy, R.A.; Tinkham, S.; Johnson, E.A. | |
| Conference Name | Annual meeting of the American Academy of Advertising | |
| Conference Location | Reno, NV | |
| Key Words | International and Intercultural Communication and Information; International; Law; Policy; and Ethics; Politics; Advertising |
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