What makes a good radio remote: Factors leading to perceived cost-effective and well-received on-site radio promotional sales events
Submitted by bjbates on August 27, 2007 - 1:35pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 2000 | |
| Authors | Wilkinson, Jeffrey S.; Bates, Benjamin J.; Chambers, L. Todd; McClung, Steven R | |
| Journal Title | Journal of Broadcasting & Electronic Media | |
| Volume | 44 | |
| Pages | 716-730 | |
| Key Words | Electronic Media |
Search CCI
Upcoming events
- CCI Master's Open House(5 days)
- CCI Job and Internship Fair(10 days)
- CCI Board of VIsitors Fall Meeting(11 days)
- International Brown Bag(12 days)
- Bales Dissertation Defense(23 days)
- CCI Faculty/Staff Meeting(26 days)
