Consumer Perceptions of Value of Athletic Merchandise and Apparel on the Internet: Do Traditional Retailers have Anything to Fear?
Submitted by bkk on August 27, 2007 - 1:35pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2004 | |
| Authors | Veltri, F. R.; Miller, J. J.; Kaye, B. K. | |
| Conference Name | Sport Marketing Association annual convention | |
| Conference Location | Memphis, TN | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet |
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