Sexual Behavior and References in Program Promotions Aired During Sweeps and Nonsweeps Periods
Submitted by bkk on August 27, 2007 - 1:35pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 1995 | |
| Authors | Sapolsky, B. S.; Tabarlet, J. O.; Kaye, B. K. | |
| Journal Title | Journal of Promotion Management | |
| Volume | 3 | |
| Pages | 95-126 | |
| Key Words | Electronic Media |
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