What you see is what you get: Individualism as a cultural value in primetime TV advertising
Submitted by retaylor on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 1994 | |
| Authors | Wolburg, Joyce; Taylor, Ronald E. | |
| Conference Name | AEJMC National Convention | |
| Conference Location | Atlanta, GA | |
| Key Words | Advertising |
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