Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising
Submitted by retaylor on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 1998 | |
| Authors | Wolburg, Joyce; Taylor, Ronald E. | |
| Journal Title | Developments in Marketing Science | |
| Volume | 21 | |
| Pages | 363-67 | |
| Key Words | Advertising |
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