Some days are better than others: Beer commercials and the addictive experience
Submitted by rhovland on August 27, 2007 - 1:34pm.
in
| Publication Type | Conference Paper | |
| Year of Publication | 1997 | |
| Authors | Wolburg, Joyce; Hovland, Roxanne; Hopson, Ronald E. | |
| Conference Name | Annual Conference of The American Academy of Advertising | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Medical/Health; Advertising |
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