Some days are better than others: Beer commercials and a question of ethics
Submitted by rhovland on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 1999 | |
| Authors | Wolburg, Joyce; Hovland, Roxanne; Hopson, Ronald E. | |
| Journal Title | Research in Marketing | |
| Pages | 175-202 | |
| Key Words | Law; Policy; and Ethics; Ethics; Science; Technology; Engineering and Medical/Health Communication and Information; Medical/Health; Advertising |
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