Consumer response to a TV liquor spot
Submitted by rhovland on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 1988 | |
| Authors | Wilcox, Gary B.; Hovland, Roxanne; Fletcher, Dwight | |
| Journal Title | Journalism Quarterly | |
| Volume | 65 | |
| Pages | 195-196 | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Medical/Health; Advertising |
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