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Inside the IAP: A qualitative analysis of Italian advertising self-regulation

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Publication Type  Book Chapter
Year of Publication  2004
Authors  White, Candace; Taylor, Ronald E.; Alsemi, Ines
Book Title  Annual Conference of the American Academy of Advertising
City  Baton Rouge, La
Pages  86-93
Language  eng
Key Words  International and Intercultural Communication and Information; International; Advertising