Cause-related Marketing
Submitted by white on August 27, 2007 - 1:34pm.
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| Publication Type | Book Chapter | |
| Year of Publication | 2004 | |
| Authors | White, Candace | |
| Editor | Heath, Robert | |
| Book Title | Encyclopedia of Public Relations | |
| City | Thousand Oaks Calif. | |
| Publisher | Sage Publications | |
| Volume | 1 | |
| Pages | 118-120 | |
| Language | eng | |
| Key Words | Public Relations |
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