Consumer response to Seagram's equivalency TV spots
Submitted by rhovland on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 1987 | |
| Authors | Tucker, Lauren; Hovland, Roxanne; Wilcox, Gary B. | |
| Journal Title | Journalism Quarterly | |
| Volume | 46 | |
| Pages | 834-846 | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Medical/Health; Advertising |
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