When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising
Submitted by retaylor on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2000 | |
| Authors | Treise, Debbie; Weigold, Michael; Taylor, Ronald E. | |
| Book Title | Proceedings of the Annual Conference of the American Academy of Advertising | |
| City | Newport, RI | |
| Pages | 200-06 | |
| Language | eng | |
| Key Words | International and Intercultural Communication and Information; International; Advertising |
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