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A qualitative study of alcoholics in recovery and alcoholic-beverage advertising

in
Publication Type  Book Chapter
Year of Publication  1992
Authors  Treise, Deborah; Taylor, Ronald E.; Wells, Ludmilla
Book Title  Proceedings of the Annual Conference of the American Academy of Advertising
City  San Antonio, TX
Pages  181
Language  eng
Key Words  Science; Technology; Engineering and Medical/Health Communication and Information; Medical/Health; Advertising