How recovering alcoholics interpret alcoholic-beverage advertising
Submitted by retaylor on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 1994 | |
| Authors | Treise, Deborah; Taylor, Ronald E.; Wells, Ludmilla | |
| Journal Title | Health Marketing Quarterly | |
| Volume | 12 | |
| Pages | 125-39 | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Medical/Health; Advertising |
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