Messages of individualism in French, Spanish, and American television advertising
Submitted by retaylor on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 1998 | |
| Authors | Taylor, Ronald E.; Wolburg, Joyce | |
| Journal Title | World Communication | |
| Volume | 27 | |
| Pages | 3-30 | |
| Key Words | International and Intercultural Communication and Information; International; Advertising |
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