A six-segment message strategy wheel
Submitted by retaylor on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 1999 | |
| Authors | Taylor, Ronald E. | |
| Journal Title | Journal of Advertising Research | |
| Volume | 39 | |
| Pages | 7-17 | |
| Key Words | Advertising |
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