Qualitative interviewing
Submitted by retaylor on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2002 | |
| Authors | Taylor, Ronald E. | |
| Editor | Morrison, Margaret; Haley, Eric; Sheehan, Kim; Taylor, Ronald E. | |
| Book Title | Using Qualitative Research in Advertising: Strategies, Techniques, and Applications | |
| City | Thousand Oaks, CA | |
| Publisher | Sage | |
| Language | eng |
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