Outside the box, inside the circle: Using the six-segment strategy wheel to predict direction of change in message strategies
Submitted by retaylor on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2005 | |
| Authors | Taylor, Ronald E. | |
| Conference Name | AEJMC National Convention | |
| Conference Location | San Antonio, TX | |
| Key Words | Advertising |
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