Advertising Research
Submitted by mhoy on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 1994 | |
| Authors | Stankey, Michael J.; Hoy, Mariea Grubbs | |
| Editor | Singletary, Michael W. | |
| Book Title | Mass Communication Research | |
| City | White Plains, N.Y. | |
| Publisher | Longman Publishing | |
| Pages | 374-393 | |
| Language | eng | |
| Key Words | Advertising |
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