Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,
Submitted by mhoy on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 1998 | |
| Authors | Sheehan, Kim Bartel; Hoy, Mariea Grubbs | |
| Book Title | Proceedings of the American Academy of Advertising Conference | |
| Pages | 77-78 | |
| Language | eng | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Digital Technology/Internet; Law; Policy; and Ethics; Policy; Advertising |
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