Consumers’ perceptions of green cause-related marketing
Submitted by white on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2007 | |
| Authors | Saylor, Betsy; White, Candace | |
| Conference Name | International Public Relations Research Conference | |
| Conference Location | Miami | |
| Key Words | Public Relations |
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