A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 2002 | |
| Authors | Punyapiroje, Chompunuch; Morrison, Margaret; Hoy, Mariea Grubbs | |
| Journal Title | Journal of Current Issues & Research in Advertising | |
| Volume | 24 | |
| Pages | 51-66 | |
| Key Words | International and Intercultural Communication and Information; International; Advertising |
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