Skip to Main Content

The University of Tennessee

College of Communication and Information

Frequently Used Tools:



Home » Biblio » Behind the Smile: Reading Cultural Values in Thai Television Commercials

Behind the Smile: Reading Cultural Values in Thai Television Commercials

in
Publication Type  Conference Paper
Year of Publication  2004
Authors  Punyapiroje, Chompunuch; Morrison, Margaret
Conference Name  Association for Education in Journalism and Mass Communication conference
Conference Location  Toronto, Canada
Key Words  International and Intercultural Communication and Information; International; Advertising