The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing
Submitted by mhoy on August 27, 2007 - 1:34pm.
in
| Publication Type | Journal Article | |
| Year of Publication | 1996 | |
| Authors | Phelps, Joseph E.; Hoy, Mariea Grubbs | |
| Journal Title | Psychology and Marketing | |
| Volume | 13 | |
| Pages | 77-105 | |
| Key Words | Advertising |
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