Super.Com: An analysis of message strategies utilized in super bowl ads
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
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| Publication Type | Conference Paper | |
| Year of Publication | 2000 | |
| Authors | Morrison, Margaret; White, Candace | |
| Conference Name | annual meeting of AEJMC, Advertising and Critical and Cultural Studies Divisions | |
| Conference Location | Phoenix, AZ | |
| Key Words | Advertising; Public Relations |
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