Dippin' and Chewin': Evaluating Smokeless Tobacco Spending in Magazines with Substantial Youth Readership, 1993-2003
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2004 | |
| Authors | Morrison, Margaret; Krugman, Dean M. | |
| Editor | Rose, Pat | |
| Book Title | Proceedings of the 2004 Conference of the American Academy of Advertising | |
| City | Baton Rouge, LA | |
| Publisher | American Academy of Advertising | |
| Pages | 52 | |
| Language | eng | |
| Key Words | Science; Technology; Engineering and Medical/Health Communication and Information; Medical/Health; Advertising |
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