Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 1997 | |
| Authors | Morrison, Margaret; King, Randall; Hovland, Roxanne | |
| Editor | Macklin, M. Carole | |
| Book Title | Proceedings of the 1997 Annual Conference of The American Academy of Advertising | |
| City | St. Louis, MO. | |
| Publisher | American Academy of Advertising | |
| Pages | 100-106 | |
| Language | eng | |
| Key Words | International and Intercultural Communication and Information; Gender; Advertising |
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