Using Qualitative Research in Advertising: Strategies, Techniques and Applications
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
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| Publication Type | Book | |
| Year of Publication | 2002 | |
| Authors | Morrison, Margaret; Haley, Eric; Sheehan, Kim; Taylor, Ronald E. | |
| City | Thousand Oaks, CA | |
| Publisher | Sage Publications | |
| Key Words | Advertising |
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