Preliminary Results From a Study of How Account Planning is and Should be Evaluated
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
in
| Publication Type | Book Chapter | |
| Year of Publication | 2001 | |
| Authors | Morrison, Margaret; Haley, Eric; Christy, Timothy | |
| Editor | Charles R. Taylor | |
| Book Title | Proceedings of the 2001 Annual Conference of the American Academy of Advertising | |
| City | St. Louis, MO | |
| Publisher | American Academy of Advertising | |
| Volume | 175-182 | |
| Language | eng | |
| Key Words | Advertising |
Upcoming events
- Full and Second Session Summer Classes End(18 days)
- Fall Semester Classes Begin(31 days)
- Labor Day Holiday(42 days)
- CCI Faculty/Staff Meeting(54 days)
- Fall Break(80 days)
- CCI Board of VIsitors Fall Meeting(95 days)
