The Integration of Account Planning in U.S. Advertising Agencies
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 2006 | |
| Authors | Morrison, Margaret; Haley, Eric | |
| Journal Title | Journal of Advertising Research | |
| Volume | 46 | |
| Pages | 124-132 | |
| Key Words | Advertising |
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