Account Planners’ Views on How Their Work Is and Should be Evaluated
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 2003 | |
| Authors | Morrison, Margaret; Haley, Eric | |
| Journal Title | Journal of Advertising | |
| Volume | 32 | |
| Pages | 7-16 | |
| Key Words | Advertising |
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