Preparing Planners: Account Planning and the Advertising Curriculum
Submitted by mmorris3 on August 27, 2007 - 1:34pm.
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| Publication Type | Journal Article | |
| Year of Publication | 2003 | |
| Authors | Morrison, Margaret; Christy, Timothy; Haley, Eric | |
| Journal Title | Journal of Advertising Education | |
| Volume | 7 | |
| Pages | 5-20 | |
| Key Words | Advertising |
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